L'Oreal Professionnel Serie Expert - Silver Violet Dyes + Magnesium Neutralising and Brightening Shampoo (For Grey and White Hair) 300ml/10.1oz

For grey, white, and color-treated hair, this purple shampoo delivers targeted toning and gentle care. L'Oreal Professionnel Serie Expert Silver Violet Dyes + Magnesium Neutralising and Brightening Shampoo neutralizes yellow hues while reviving a cool, natural shine.

Key Features

• Size: 300 ml / 10.1 oz bottle for long-lasting use.
• Color & Formula: Violet micro-pigments precisely tone grey, white, and blonde tones to counter brassiness.
• Technology: Gloss Protect System with Amino-Acids and Anti-Yellowing Agents helps protect hair fibers while keeping color vibrant.
• Magnesium Action: Magnesium Neutralising and Brightening work to enhance cool-toned color and neutralize unwanted warm hues.
• Hair Care: Gentle, color-safe cleansing that preserves softness, purity, and natural sheen.
• Ideal For: Suitable for color-treated or natural grey/white hair seeking a cool, refreshed look.

Performance / Benefits

This purple shampoo targets brassiness to restore a cool, natural tone across grey, white, and blonde hair. The Gloss Protect System nourishes hair fibers with amino acids, helping maintain softness and a healthy-looking shine. Regular use supports color integrity while revitalizing the overall appearance, leaving hair feeling clean, vibrant, and refreshed with a purified, cool-toned finish.